{"id":104877,"date":"2023-05-11T01:15:44","date_gmt":"2023-05-11T04:15:44","guid":{"rendered":"https:\/\/infoecos.com.ar\/?p=104877"},"modified":"2023-05-11T01:15:45","modified_gmt":"2023-05-11T04:15:45","slug":"la-indumentaria-y-los-electronicos-las-categorias-mas-elegidas-en-el-hot-sale","status":"publish","type":"post","link":"https:\/\/infoecos.com.ar\/index.php\/la-indumentaria-y-los-electronicos-las-categorias-mas-elegidas-en-el-hot-sale\/","title":{"rendered":"La indumentaria y los electr\u00f3nicos las categor\u00edas m\u00e1s elegidas en el Hot Sale"},"content":{"rendered":"\n

La C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) dio a conocer las preferencias de los consumidores de esta edici\u00f3n a partir de los resultados de una encuesta de satisfacci\u00f3n a una muestra de usuarios que realizaron compras online en el sitio\u00a0https:\/\/www.hotsale.com.ar\/<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Comportamiento de los consumidores<\/strong><\/p>\n\n\n\n

A partir de las respuestas de los 813 usuarios encuestados, se dio a conocer que un 59,5% realiz\u00f3 al menos una compra durante esta nueva edici\u00f3n del evento de Hot Sale<\/strong>. Por otro lado, el 77,6 % de los consumidores, admite que no es la primera vez que aprovecha este tipo de ofertas. Considerando la cantidad de tiendas en las que adquirieron los productos, los resultados preliminares muestran que el 50,2%  lo hizo en 2 a 4 tiendas. El ticket promedio declarado por el 60% de los usuarios super\u00f3 los $30.000.<\/p>\n\n\n\n

En cuanto a la financiaci\u00f3n utilizada, se observa que los consumidores est\u00e1n aprovechando las opciones de financiaci\u00f3n. De esta manera,\u00a0el 33% declar\u00f3 que utiliz\u00f3 6 cuotas para las compras<\/strong>, mientras que el 26,2% en 3 cuotas. Los productos m\u00e1s clickeados y las categor\u00edas m\u00e1s elegidas fueron las siguientes:<\/p>\n\n\n\n

Productos m\u00e1s clickeados<\/strong><\/p>\n\n\n\n

    \n
  1. Zapatillas deportivas<\/li>\n\n\n\n
  2. Celulares<\/li>\n\n\n\n
  3. Consolas de videojuegos<\/li>\n\n\n\n
  4. Viajes<\/li>\n\n\n\n
  5. Aires acondicionados
    <\/li>\n<\/ol>\n\n\n\n

    Categor\u00edas m\u00e1s elegidas<\/strong><\/p>\n\n\n\n

      \n
    1. Indumentaria<\/li>\n\n\n\n
    2. Electro y tecno<\/li>\n\n\n\n
    3. Muebles, hogar y deco<\/li>\n\n\n\n
    4. Viajes<\/li>\n\n\n\n
    5. Deportes y fitness<\/li>\n<\/ol>\n\n\n\n


      <\/em>\u201cEl hecho de que los consumidores de este Hot Sale ya hayan comprado en otras ediciones da cuenta del desarrollo del h\u00e1bito de compra online. Desde CACE es algo que nos enorgullece ya que el desarrollo de la econom\u00eda digital es nuestro principal objetivo. A este tercer d\u00eda a\u00fan le quedan varias horas as\u00ed que los invitamos a seguir aprovechando las ofertas y financiaci\u00f3n disponibles\u201d\u00a0<\/em>explic\u00f3\u00a0<\/em>Gustavo Sambucetti, Director Institucional de la C\u00e1mara Argentina de Comercio Electr\u00f3nico<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Se dio a conocer que\u00a0un 59,5% realiz\u00f3 al menos una compra durante esta nueva edici\u00f3n del evento<\/p>\n","protected":false},"author":2,"featured_media":104878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[7915],"class_list":["post-104877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c1nota3","tag-la-informo-la-cace"],"yoast_head":"\nLa indumentaria y los electr\u00f3nicos las categor\u00edas m\u00e1s elegidas en el Hot Sale - Infoecos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infoecos.com.ar\/index.php\/la-indumentaria-y-los-electronicos-las-categorias-mas-elegidas-en-el-hot-sale\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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