{"id":157593,"date":"2026-04-29T20:56:59","date_gmt":"2026-04-29T23:56:59","guid":{"rendered":"https:\/\/infoecos.com.ar\/?p=157593"},"modified":"2026-04-29T20:57:00","modified_gmt":"2026-04-29T23:57:00","slug":"transformacion-digital-la-competencia-ya-no-es-entre-empresas-sino-entre-cadenas-de-suministro","status":"publish","type":"post","link":"https:\/\/infoecos.com.ar\/index.php\/transformacion-digital-la-competencia-ya-no-es-entre-empresas-sino-entre-cadenas-de-suministro\/","title":{"rendered":"Transformaci\u00f3n digital: la competencia ya no es entre empresas, sino entre cadenas de suministro"},"content":{"rendered":"\n

Informe de la Universidad Austral:<\/strong><\/p>\n\n\n\n

Una investigaci\u00f3n acad\u00e9mica desarrollada por Lucila Palandella y Lourdes Perea Mu\u00f1oz<\/strong>, de la Universidad Austral<\/strong>, propone un nuevo marco conceptual<\/strong> para comprender c\u00f3mo deben transformarse las cadenas de suministro<\/strong> en un contexto de creciente digitalizaci\u00f3n, exigencias ambientales y disrupciones log\u00edsticas globales<\/strong>.<\/p>\n\n\n\n

El estudio parte de una conclusi\u00f3n central<\/strong>: en la econom\u00eda actual la competencia ya no se produce \u00fanicamente entre empresas individuales<\/strong>, sino entre redes completas de suministro<\/strong>, en las que m\u00faltiples organizaciones participan en la producci\u00f3n, coordinaci\u00f3n y entrega de bienes y servicios.<\/p>\n\n\n\n

Este cambio implica que la competitividad de una empresa<\/strong> depende cada vez m\u00e1s de la capacidad de coordinaci\u00f3n y adaptaci\u00f3n de toda la red<\/strong>, siendo la transformaci\u00f3n digital<\/strong> una gran aliada para alcanzarla.<\/p>\n\n\n\n

Para analizar este fen\u00f3meno, la investigaci\u00f3n se apoya en una s\u00edntesis de la literatura cient\u00edfica reciente<\/strong> sobre el desarrollo de metodolog\u00edas para la transformaci\u00f3n digital en cadenas de suministro. En lugar de centrarse en una \u00fanica base emp\u00edrica, el trabajo revisa 13 revisiones sistem\u00e1ticas de literatura acad\u00e9mica<\/strong>, que a su vez analizan numerosos estudios sobre el desarrollo de capacidades digitales<\/strong> y la implementaci\u00f3n de tecnolog\u00edas en redes productivas<\/strong>.<\/p>\n\n\n\n

A partir de esta revisi\u00f3n, las autoras identifican un problema frecuente en los modelos existentes<\/strong> de transformaci\u00f3n digital: muchos enfoques se concentran principalmente en la adopci\u00f3n de tecnolog\u00edas asociadas a la Industria 4.0<\/strong>, pero no integran adecuadamente dimensiones estrat\u00e9gicas, organizacionales, culturales y de sostenibilidad<\/strong>. Si bien se ha avanzado mucho a nivel de organizaci\u00f3n, el abordaje de la cadena de suministro<\/strong> carece de marcos conceptuales integrales<\/strong>.<\/p>\n\n\n\n

Para abordar esta limitaci\u00f3n, el estudio propone un nuevo marco conceptual<\/strong> denominado Agile and Sustainable Supply Network Compass<\/strong>, dise\u00f1ado para ayudar a las organizaciones a coordinar procesos de transformaci\u00f3n digital y sostenibilidad<\/strong> a lo largo de toda la red de suministro.<\/p>\n\n\n\n

El modelo plantea que la transformaci\u00f3n digital no puede implementarse de manera aislada<\/strong>, sino que requiere coordinaci\u00f3n estrat\u00e9gica entre m\u00faltiples actores<\/strong>, incluyendo proveedores, distribuidores y socios log\u00edsticos<\/strong>.<\/p>\n\n\n\n

En este contexto, las tecnolog\u00edas digitales<\/strong> \u2014como plataformas de datos, sistemas de monitoreo, inteligencia artificial y herramientas de an\u00e1lisis predictivo<\/strong>\u2014 pueden contribuir a mejorar la visibilidad, capacidad de respuesta y eficiencia<\/strong> de las redes productivas.<\/p>\n\n\n\n

Al mismo tiempo, el marco propuesto busca integrar estas innovaciones con objetivos de sostenibilidad ambiental y resiliencia operativa<\/strong>. En este sentido, resulta fundamental promover la homogeneizaci\u00f3n de las formas de trabajo, los criterios de gesti\u00f3n y la cultura organizacional<\/strong> a lo largo de toda la cadena, facilitando una mayor coordinaci\u00f3n<\/strong> y un proceso de toma de decisiones m\u00e1s \u00e1gil<\/strong>. Estas dimensiones han adquirido una importancia creciente<\/strong> en la gesti\u00f3n de cadenas de suministro globales.<\/p>\n\n\n\n

Para las autoras, comprender la l\u00f3gica de funcionamiento de las redes de suministro<\/strong> resulta cada vez m\u00e1s relevante en un escenario caracterizado por interrupciones log\u00edsticas, cambios en la demanda y crecientes exigencias regulatorias y ambientales<\/strong>.<\/p>\n\n\n\n

El estudio aporta as\u00ed una nueva perspectiva<\/strong> para analizar c\u00f3mo las empresas pueden coordinar la transformaci\u00f3n digital y la sostenibilidad<\/strong> a lo largo de sus redes de producci\u00f3n y distribuci\u00f3n, en un contexto en el que las cadenas de suministro<\/strong> se han convertido en uno de los principales espacios de competencia en la econom\u00eda global<\/strong>.<\/p>\n\n\n\n

<\/object>Cadenas_de_suministro universidad austral<\/a>Descarga<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Informe de la Universidad Austral: Una investigaci\u00f3n acad\u00e9mica desarrollada por Lucila Palandella y Lourdes Perea Mu\u00f1oz,…<\/p>\n","protected":false},"author":2,"featured_media":152758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1750,1500],"class_list":["post-157593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-deporte","tag-regional"],"yoast_head":"\nTransformaci\u00f3n digital: la competencia ya no es entre empresas, sino entre cadenas de suministro - Infoecos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infoecos.com.ar\/index.php\/transformacion-digital-la-competencia-ya-no-es-entre-empresas-sino-entre-cadenas-de-suministro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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